Why it matters
Before someone calls a plumber, a roofer or a cleaning company they found online, they usually take a quick look around. They check your Facebook page, scroll your Instagram or tap your Google listing. What they find there shapes whether they pick up the phone.
Small problems add up. An old phone number on Instagram, hours on Facebook that don’t match Google, a service area that leaves out the towns you actually cover, or a broken website link can each cost you a call. None of these are hard to fix, but they tend to slip when you’re running jobs all day.
Regular posting matters for the same reason. A steady stream of recent work tells people you’re open, busy and doing good work. It won’t replace your ads as the main source of new leads, but it makes those ads more convincing when someone clicks through to see who you are.
Ownership matters too. It’s common for a small business to lose access to its own page because a past employee or vendor set it up under their own login. We set things up so the accounts stay yours.
How we do it
- Confirm access the right way. We ask you to add us through each platform’s own partner or admin settings. You stay the owner, and you can see and remove our access anytime.
- Audit every profile. We check your name, phone, hours, service area, website link, categories, bio and profile images across Facebook, Instagram and Google Business Profile, and list anything that doesn’t match.
- Clean up and align. We fix the inconsistencies, tighten up your bio so it says clearly what you do and where, and make sure the call and message buttons point to the right place.
- Schedule approved posts. Once you’ve signed off on the monthly calendar, we schedule each post for the right platform and time, sizing images and adjusting captions so they fit each one.
- Write captions in plain terms. Short, clear captions that say what the job was, the general area it was in and how to reach you, with a few relevant hashtags where they help.
- Keep details current. Holiday hours, new services or a new phone number get updated on every profile, not just one.
What you get
- A profile audit covering Facebook, Instagram and Google Business Profile
- Consistent business name, phone, hours, service area and links across all three
- Scheduled posts from your approved calendar, sized and captioned for each platform
- Google Business Profile posts for updates, seasonal reminders and recent work
- Holiday and schedule changes updated everywhere when you tell us
- Full account ownership kept with you, with our access granted and removable by you
Common mistakes we fix
- Accounts owned by a former employee or old vendor. We help you work through each platform’s recovery steps where possible and set things up so ownership stays with you.
- Different details on every platform. Mismatched phone numbers, hours or service areas confuse customers. We make them match.
- Posting the same thing everywhere without adjusting. A caption or image cropped for Facebook can look off on Instagram. We tailor each post to its platform.
- Hashtag overload. Dozens of tags under every post looks spammy. A few relevant ones are plenty.
- Forgetting Google Business Profile. It’s often where local customers look first, and it’s easy to let it go stale.